Challenge
The 1º Concurso Nacional de Cartazes de Brasília opened a national call to celebrate the capital's 54th anniversary and promote the poster as a form of cultural expression. Entries were open to any Brazilian or foreign designer, judged anonymously by a jury of design professionals and academics on concept, communication clarity, graphic quality, visual impact, creativity, and technical feasibility, with every submission required to work the phrase "Brasília 54 anos" into the design.