Challenge

Instituto Moreira Salles needed a home for its Clarice Lispector archive, covering her life, bibliography, translations, and teaching materials, and a way to launch it that would draw people in beyond an academic audience.

Solution

A magenta-duotone microsite built around archival portraits of Lispector, with a hover-reveal photo grid on the homepage leading into a biography timeline, bibliography, and blog. The same portrait treatment and bold serif type carried over into a print flyer for "Hora de Clarice," the concert at IMS marking the site's launch and her birthday, built around her novel A Hora da Estrela.

Success

Shipped a full editorial microsite for IMS and a companion invitation for a ticketed launch concert at the institute's Rio de Janeiro venue, giving the archive a consistent visual identity across web and print.