Contém 1g relaunches its color line every season, and each print campaign has to introduce the new Primavera. Verão (Spring/Summer) palette, call out the specific products in it, and pull shoppers into stores and kiosks to try them, all within a single ad page.

A close-up beauty shot carries each ad, with the model's eye and lip makeup restyled to match a different color story, whether lavender and pink, blue-green and coral, or soft brown and fuchsia. Product photography is laid over the portrait so the exact eyeshadow quad, lipstick, or gloss shown on the model is easy to identify, and the "PRIMAVERA. VERÃO" headline and store call-to-action stay consistent across every version to unify the campaign.

As Creative Designer at Contém 1g from March 2013 to December 2015, Débora led the creative direction for seasonal print campaigns like this one, translating each collection's new color range into consistent, on-brand advertising.