GoDaddy Services Agent

UX Design, 2025

Customers increasingly start looking for help with their website, marketing, SEO, or logo inside GoDaddy's Airo chat assistant instead of browsing a services page. GoDaddy needed that chat agent to recognize when a customer wanted an expert to do the work for them, recommend the right service mid-conversation, and turn that recommendation into a qualified sales lead without breaking the flow of the chat.

I designed the lead flow for GoDaddy's Airo chat agent, mapping the conversation from the first service recommendation through confirming the customer's contact details, offering a call or a scheduled consultation, and collecting extra context for the sales team. I designed how the chat panel behaves when contact info is missing, prefilled, or already confirmed, and worked closely with product and engineering to define how the agent personalizes its recommendations using signals like the customer's business goals and current website, then hands them off to a human expert.

• Shipped GoDaddy's first AI chat agent for expert services within a single quarter, from the earliest flow decisions to launch.
• Worked in daily cross-functional sessions with product and engineering to turn an experimental AI flow into a shippable, testable product.