This was a self-directed poster exploration, not client work, with no brief beyond a question. Could a word, hand-cut from paper, still read clearly if it were buried inside total visual noise? The word chosen was "CRIA," Portuguese for "create," and it had to hold its own against a busy, multicolor abstract background.

Everything here is cut paper, not vector art. Black cutout letterforms are camouflaged into a dense field of hand-cut splatter shapes in cyan, magenta, yellow, green, and red, so the type only resolves once the eye adjusts to the pattern. A companion piece pushed the same idea of legibility-against-noise into the street, a tight red, white, and navy geometric repeat, wheat-pasted directly onto a concrete pillar under a city overpass.

As personal craft work rather than a commissioned campaign, there's no usage data to point to. The measure here is simpler. Does the word still read at a glance, on paper and pasted up in the wild? It does.